Last night, while listening to Rhythm Sweet and Hot, co-hosted by my friend Mike Plaskett, I heard a Ford Motor Company radio ad that ran in 1936. The ad was part of a transcription of a musical broadcast. The ad promoted Ford’s V8-powered automobiles, but it also promoted Ford used cars, characterized as “renewed and guaranteed.” Apparently, the attempt to make a used car seem like a safe and smart purchase is not at all recent.
A Web search turned up the newspaper ad below, from Michigan’s Ludington Daily News of September 16, 1936. The ad announces that “R & G Used Cars” carry a “written money-back guarantee.” That’s something one seldom gets even today.

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