November 30, 2011

Cute Corporate Addresses

I was opening a jar of pickles today and noticed that Mt. Olive Pickle Company, Inc., is located at Cucumber and Vine, Mt. Olive, North Carolina. Specifically, the firm is located at the intersection of Cucumber Boulevard and Vine Street. Nearby streets, whose names are, no doubt, connected to the pickle company, include Pickle Street, W. Dill Street, and Relish Street.

One of my favorite corporate addresses is 1 Checkerboard Square, St. Louis, MO 63102, the address of Nestlé Purina (formerly, of Ralston Purina). Both the old and the merged companies use a red and white checkerboard logo.

Microsoft’s address is One Microsoft Way, Redmond, WA 98052. (Incidentally, Google Maps does not identify Microsoft Way.) Apple has a more curious address, 1 Infinite Loop, Cupertino, CA 95014. Many other “appropriate” corporate addresses could be cited.

Of course, in the fast-changing American corporate world, such cute addresses can be tricky. I recently had to pick up some cable boxes from the Comcast facility in Blairsville, Pennsylvania. The address given on the Comcast Web site was One Comcast Drive, Blairsville, PA 15717. Google Maps failed to find that location, although one of the other Web map services did—I don’t recall which one. The reason was that Comcast Drive used to be Adelphia Drive, named for a cable company absorbed by Comcast. Google has since updated its database.

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