April 18, 2015

A Packaging Suggestion

Honey Nut Cheerios
I bought a box of Honey Nut Cheerios the other day and opened the box at breakfast yesterday morning. Like every other dry cereal I know about, the product is packed in a bag that is hard to open and impossible to reseal. (I use clips to secure the bag after I’ve rolled down the top, but this is hardly a perfect solution to keeping the cereal fresh.)

Why is it that cereal makers have not developed packaging that is easy to open and easy to close? Shredded cheese, for example, often comes in a plastic bag with a tear-off top and a built-in two-part seal. The design isn’t ideal, but it’s more user-friendly than anything one finds in a cereal box.

I don’t think cereal packaging has changed since I was a boy. Isn’t it time that it did?

CEREAL EATERS OF THE WORLD UNITE! Tell General Mills, Kellogg’s, Post, etc., that new packaging is needed.

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