“Multigrain,” of course, is a hot advertising term, one which says “healthful” to the average consumer. But isn’t oatmeal necessarily made from oats?
On my way out of the restaurant, I asked the woman who had taken my order what made Chick-fil-A’s oatmeal “multigrain”? She didn’t know the answer, but she went into the kitchen to find out. When she returned, she gave me an answer very close to what is said on the company’s Web site:
- Flavor (Is there really enough of grains other than oats to make much of a difference in flavor?)
- Texture (One could ask a similar question here.)
- Cost (Perhaps flaxseed, buckwheat flour, and whole wheat flour are cheaper than steel-cut or rolled oats. Almost certainly, whole wheat flour is.)
- Advertising (“Multigrain” may simply be an advertising gimick.)